Advertising strategy matters more than budget size
Many businesses pour money into contextual campaigns that never convert because the targeting was wrong from day one. A consultation reveals what your specific audience responds to, where they actually search, and which messaging drives them to act.
Who evaluates your campaign structure
Arlen Bakshi has managed over 180 contextual advertising accounts across retail, professional services, and B2B technology. Since 2015, he's diagnosed campaigns bleeding money on broad match keywords, accounts structured without negative lists, and landing pages that confused rather than converted.
- Audits keyword portfolios to identify wasteful overlap and missed intent signals
- Reviews ad copy against landing page messaging to spot disconnects that kill conversion
- Analyzes competitor positioning to find gaps where your ads can dominate visibility
- Maps user journeys from query to click to action, removing friction at each step
What a strategy session uncovers
Current performance
Review active campaigns, identify which ad groups consume budget without generating leads, spot keywords triggering irrelevant traffic.
Audience clarity
Define who actually converts, what search terms they use, which devices they prefer, and what time of day they engage most.
Structural fixes
Recommend campaign architecture changes, bidding adjustments, negative keyword additions, and landing page improvements that directly impact cost per conversion.
Average wasted spend
32%
Campaigns reviewed
180+
Typical session length
90 min
Follow-up support
14 days
Beyond diagnosis: implementation guidance
A consultation doesn't stop at pointing out problems. You receive documented recommendations you can hand to your team or implement yourself. This includes exact negative keyword lists, revised ad copy with tested CTAs, bid adjustment formulas, and landing page element priorities.
Follow-up support covers the first two weeks after changes go live. If performance doesn't shift as predicted, adjustments are made without additional fees. The goal is measurable improvement, not theoretical advice.
